Marketing is an integral part of all sectors of business, which is applied across all industries.
It is done to create brand awareness among consumers. Thus, specialization in marketing will aid to gainin gaining profound knowledge mainly in consumer behaviour and management.
In an ever-changing, continuously evolving industry,it marketing is a field of creativity and experimentation. The real time challenges which I shall face during this course will give me an opportunity to bring out my creativity .
These modules will also strengthen my data analysis and data collection efficiencies. This course will aid me to takein taking a strategic approach in developing marketing strategies and campaigns.
WithThe wide access to research webinars and papers from the Smith Business Insight will be beneficial to my research. better.Lastly, a specialization in marketing will diversify my profile and the modules in marketing will give me a holistic perspective ofon the marketing world.