LinkedIn makes up more than 50% of social traffic to B2B websites and blogs.
While your potential customers are maybe killing time on Facebook or Instagram, being on LinkedIn is seen as
investing one’s time and effort to achieve a specific purpose.
You may be looking for a networking opportunity, a job, an internship or searching for an expert opinion on certain
topics, regardless. Regardless of the reason, you have a chance to connect literally connect with someone, from industry leaders to
potential new employees.
On the other hand, it’s not only about who you know, but also who your connections know.
2
Relevant, valuable content not only attracts new prospects but also builds the desired relationship with the
target audience, and has a good chance of being seen by people outside of your immediate network, which
in turn brings more opportunities for growth.
78% of B2B marketers say LinkedIn is an effective tool for content.
3 Finally, a good LinkedIn Lead Generation strategy actualizes the success of your
business needs.
If you still have suspicions isif all of this is achievable on LinkedIn, we have
the stats that will prove you wrong.
According to HubSpot, LinkedIn is 277% more effective at lead generation
than Facebook and Twitter.
43% of marketers overall say they have sourced a customer from LinkedIn.
59% of B2B marketers say LinkedIn generates leads for their business.
38% of B2B marketers say LinkedIn is generating revenue for them.