Reported• Reported directly to CEO with accountability for all marketing plans/programs, sales strategies, partnership development, and customer service/retention. Conducted
• Conducted in-depth market and customer research, devised advertising and interactive programs, and maintained important industry relations.
• Responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives.
• Created custom reports and dashboards for Sales/Marketing leadership to manage opportunities and issues
• Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development.
• Manage• Managed social media, promotions, print, radio, out of home, mobile media, web, SEO and Google analyticsAnalytics.
• Communicated and worked closely with the CEO and other members to ensure that the company's vision and goals were met.
• Working• Worked to ensure that the brands develop and grow to maximize market penetration and minimize overlap, whilst growing profitably.
• Ensuring• Ensured that our digital stack scales across all group brands globally.
Analyzed• Analyzed our marketing metrics and adjusted our strategy which increased ROI by 43%. Researched
• Researched less costly materials to use for manufacturing, which decreased our cost of goods by 14%. Making
• Made visualization report in Tableau from Excel to see overall profit and cost of products and efficiently organize a database of over 7000 customers. Used Tableau desktop as a front-end BI tool and Excel as a back-end database designed and developed workbooks, dashboards, global filter page, and complex parameters-based calculations.
• Provide• Provided first and second level support for end users of the ERP Office Master System (OMS) application by providing specific system and business expertise when necessary to solve.
• Making report suing• Made reports using Tableau Desktop tool.
• Troubleshoot issues by performing thorough analysis.
• Develop• Developed well thought out resolutions and options.
• Execute• Executed and maintain reports for external clients and internal support.
• Develop• Developed and maintain database necessary for projects and department functions.
• Identify• Identified opportunities to automate manual data pulls.