Building the awareness of new product to the customer is the priority mission in advertising strategy, otherwise. Otherwise, the customer might not notice there areis a new product was released to the market. It also facilitates the creation of positive brand image. In termterms of persuading, the celebrity can also convince the customer to try the advertised product. The celebrity is also part of the brand image,. The advertisement emphasizes three features which are different from same product types. The mainlymain objective of the advertiseadvertisement is introduction of the product to the public, the. The celebrity becomes the key role in explaining how the product works, what kinds of new functions they got.


The advertising conveys the message of how special advertised product is by highlighting the functions of air conditioner. Nowadays, people pursue the ECO life and user friendly, the advertising emphasizes the product keeps up with the latest trendtrends. It seems the product to be more convincing to the customer. It would have an affect in customer making buying decision. An proper advertising channel is the key to drive the product being a success. ItThere is no doubt that Facebook is one of the best media to spread the product message to the public. Facebook has a numerous number of userusers and that is the reason why to pick Facebook as a channel to advertise.

In terms of differentiation and value creation, one of the crucial aspectaspects of advertising is to demonstrate how the advertised product differentiatedifferentiates from those productproducts of competitorcompetitors. AnA new feature of the advertising will let more customercustomers “trust” your product. That is the reason why advertising is used to create value to the brand and fight against competitorcompetitors.