basedBased on jessthe Jess company situation, in which they are facing the shop over crowdedovercrowding and coffee quality problems. Lead, leading to customer complaints and reduce theloss of loyalty.

And thusso, jessthe Jess company can set up thea corporate strategy, which is a growth strategy to improve company performance and business operations.

For the growth strategy ,jess Jess company needneeds to growingincrease the number of stores. Respond, respond to marketing demand and increase the footprints. Establish a digital platform to orderfor ordering and payment .reducepaying. Reduce frontline staff workloads and accelerate work to meet the peak hourshour demand. InAt the same time jessJess company should promote the discountdiscounts during the off peak hourhours, to avoid the over crowdedovercrowding problem.