“When Apple Corps launched itheirs first iPhone in 201407, it didn’t dissappoint. In fact, it immediately captured the collective imagination with a geeky allure driven by Apple's slick design, the phone’s smart flexibility, and it’s innovative multi-touch approach. Everyone loves it, and are willing to pay for it. However, sSince Steve Jobs' death a few years ago, Apple seems to not blonger ablseems to be insanely great again, but a funny fact is that it still remains ridiculously profitable."