I first discovered this shampoo and conditioner at tTarget. 🎯 I scanned it on my @thinkdirty app and I knew I had to buy it since it had scored a 0️⃣ I have tried other non -toxic hair products and so far this has been the best one. and tThe best part is the price at tTarget is $10 each but you can also buy them at thrive.com for $6 each.