As you can see, Facebook is the most popusedlar platform, however, it may not meet your needs, so you need to consider which platform, or even platforms, suit your business best.

Businesses have used this to their own advantage and, useding social media to interact with customers and promote their products/services through it. For example, big companies such as Mcdonald’s have, not only used media platforms such as Facebook and Twitter for engagement and promotion, but also used it for customers to give feedback examples shown in the example below.
I have also attached a document which explains about all the available social media platforms you can use to engage customers and how to do so.

From working for the council, and helping them with their social campaigns, it is very important that people are engaged, so they know what theis goings on in their area. are, tThere has recently been a campaign using the #Haveyoursay for people to get involved in the changes happening to children’s centers and library’ies in their area. It is important for people to gbecomet involved and the council has used social media to mrakise more people's awareness.