In consideration of this study's limited time-period, the data collected from the case is done in March 2018. In addition, the unitsunit is geographical limited to Rambøll Oslo. Ideally, units from Rambøll, Stavanger and other places should be included to get more wide and in-depth data. Hence, higher validity. It can also be discussed that this study may hadhave obtained higher reliability and validity if other cases (companies) had been included. An option could have been to contact three additional companies within the same industry to acquire a higher degree of data. Due to limited time, we would not have been able to interview a sustainable amount of employees within in these additional companies. This would have resulted in decreased depth of the study. On the other hand, the study would have gained a broader view. As big data in our scope (bid(big in construction consulting) is a relatively new phenomenon, we found it more valuable to focus on one specific company and its resources.